Acknowledgements

We, at Strategy Regeneration, would like to thank all of our colleagues for their sterling work in setting out the relevant research in this strategic area, as well as the participants who have road tested the methodology and the BlueToolKit ©.

We would particularly like to thank our distinguished colleagues at INSEAD Chan Kim and Renee Mauborgne for their innovative strategic vision and development of Blue Ocean Strategy. Without their vision none of our work would have been possible.

Additionally, we would like to thank some of our clients who have given us the opportunity to work with them in finding innovative solutions to seemingly saturated market spaces. These special clients of ours include our friends at Starwood Hotels & Resorts, Akzo Nobel, Astra Zeneca, Aviva, Bristol-Myers Squibb, Hansabanks, Janssen Cilag, Johnson & Johnson, Pfizer, Syngenta and Van Lanschot Bankiers.

* Note: The “As Is Strategy Canvas,” “Buyer Experience Cycle,” “Buyer Utility Map,” “Six Paths Framework,” “ERRC Grid” and “To Be Curve” are all Copyrighted by Chan Kim and Renee Mauborgne, Blue Ocean Strategy, Making the Competition Irrelevant.

The “Noncustomer Cluster (“NCC”)” and “Pain Point Aggregator (“PPA”)” are Copyrighted Strategy Regeneration Ltd. The “BlueToolKit” © was developed, maintained and copyrighted by Strategy Regeneration Ltd. and may not be used or sold without granted permission from Strategy Regeneration Ltd.